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Using mktg.ai
Dedicated to tutorials, FAQs, case studies, and best practices for using mktg.ai effectively.


How to turn creative data into a creative decision
A six-step loop for turning creative performance data into decisions: spot the signal, confirm it, find the creative reason, decide, act, and check.
Greg McConnell
Oct 35 min read


How to create a marketing report
Teams take five days on average to build a stakeholder-ready report. Run a cross-channel audit for any timeframe and present it in five minutes.
Greg McConnell
Oct 24 min read


How to read the Creative Performance score
A 1.1% CTR on LinkedIn or a 38% view rate on TikTok: which ad did better? How one score puts every ad, channel, and format on the same scale.
Greg McConnell
Sep 224 min read


How to get started with mktg.ai
Connect your ad platforms, define success by channel and format, and find your first creative insight in mktg.ai. A plain setup guide.
Greg McConnell
Sep 204 min read


A/B Testing Optimization: How mktg.ai Helps Marketers Fine-Tune Campaigns for Maximum Impact
mktg.ai simplifies A/B testing, giving marketers real-time performance tracking and cross-platform insights

Kevin Wassong
Feb 5, 20253 min read


Setting Up Your KPIs for Success: How to Leverage Past Performance to Drive Better Results
mktg.ai’s AI-powered insights give you an edge. By analyzing historical creative performance, mktg.ai helps you set realistic goals

Kevin Wassong
Feb 5, 20252 min read


How to Connect Your Marketing Platforms on mktg.ai
Connecting your marketing platforms to mktg.ai is the first step toward unlocking powerful insights and streamlining your brand management.

Kevin Wassong
Feb 5, 20252 min read


Transforming Marketing Analytics: mktg.ai's Latest Platform Update
Today, we're thrilled to announce a major update to the mktg.ai platform that fundamentally enhances how marketers analyze and optimize their campaigns. This release introduces several powerful features designed to give you deeper insights and more control over your marketing performance data. Multi-KPI Analytics The centerpiece of this update is our new Multi-KPI Analytics feature, one of our most requested capabilities. Marketing success rarely depends on a single metric, a

Kevin Wassong
Jan 17, 20252 min read
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