AI in Marketing

Marketing today is a fast-moving game. The pressure to deliver results quickly, optimize budgets, and stay ahead of competitors is intense. To win, you need more than just data—you need creative intelligence. This means understanding not only what your campaigns are doing but why they work and how to improve them in real time. That’s where a creative intelligence platform comes in. I’ve seen firsthand how integrating creative intelligence into campaign management transforms m

Marketing-manager job postings rose 14% year over year in 2026, even as AI adoption in marketing reached 91%. The senior roles keep growing. The junior execution work that trained people to fill them is quietly disappearing.

The headline is that Apple caught up. The real story: Gemini just became the default AI on a billion iPhones, and distribution, not capability, won. At WWDC this week, Apple confirmed it will pay Google about $1 billion a year for a custom 1.2-trillion-parameter Gemini model to run Siri. Read past the Apple drama: Google just became the default intelligence on more than a billion iPhones. THE LEAD On Monday, Apple stood on the WWDC stage and, in effect, admitted it lost the m

The ad you generated this morning has no copyright owner. Your competitor can run it tomorrow and you cannot stop them.

The consensus narrative around tomorrow's event is that Google's Gemini-powered ad tools will restore the lead. That framing is wrong.

This week, Gartner published two survey results that should appear side by side on every CMO's screen. First: 70% of marketing leaders say becoming an AI leader is their critical 2026 priority. Second: 50% of US consumers say they would prefer to give their business to brands that avoid GenAI in consumer-facing content.

ChatGPT, Meta, and Google automated the same three layers this week. The creative brief is the lever they left alone is now your only one.

Weekly summary of AI marketing news