Frequently Asked Questions
Below are the questions we hear most often from marketing leaders evaluating mktg.ai about how the Creative Intelligence System works, what it integrates with, what it costs, how it compares to attribution platforms and creative-analytics tools, and how teams roll it out. If your question isn't covered, talk to our team.
About the Platform
mktg.ai is the Creative Intelligence System an AI-powered platform that unifies every creative asset, channel, and KPI so marketing teams can see what's working, kill what isn't, and act in real time. It's built for marketers who manage paid media across multiple channels and need creative-level insight, not just channel-level reporting.
It's a category we're defining for marketing technology. Where ERP organizes finance and CRM organizes customer relationships, the Creative Intelligence System organizes the creative: every asset, every channel, every KPI, with AI running continuously to surface what changed, what's working, and what to do next. It's the discipline of understanding marketing at the level consumers actually experience it: the creative.
Attribution platforms answer "which channel drove a conversion?" mktg.ai answers "which creative drove the result?" connecting every asset to performance and spend in real time across channels. They're complementary, not redundant: many teams run both. The difference is that mktg.ai is built around the creative as the unit of analysis, not the channel.
Motion focuses on creative tagging and pattern analysis for paid social. VidMob focuses on creative effectiveness scoring. mktg.ai connects creative to every paid channel, not just social —and adds Multi-KPI Analytics, Daily Alerts AI, and Ask mktg.ai natural-language reporting.
mktg.ai includes asset-management features but it's more than a DAM. A DAM stores and organizes creative; mktg.ai stores creative and connects every piece to its performance, spend, and channel-level outcome. Your library becomes a strategic system, not a storage layer.
Capabilities
Six core capabilities cover most workflows. Asset View gives you a complete inventory of every creative running across every channel, with performance context attached. Campaign View rolls assets up into cross-channel campaigns and shows the drivers behind performance. Daily Alerts AI runs in the background and surfaces what changed and what requires action. Marketing Reports auto-generate clean summaries for both operators and the C-suite. Ask mktg.ai is the natural-language interface, type any question in plain English and get an answer in seconds.
A feature that lets you track up to three KPIs simultaneously and see consolidated performance across platforms, sub-media channels, and asset types, useful when "performance" depends on more than one metric (for example, ROAS and brand lift, or cost-per-acquisition and reach).
Yes, that's the Ask mktg.ai feature. Type a question like "Which creative drove the best CAC on Meta last week?" and you get an answer with the supporting data and assets surfaced. No SQL, no dashboard configuration, no waiting on the analytics team.
Integrations
Meta, Google Ads, TikTok, LinkedIn, YouTube, and The Trade Desk are the most-used integrations today. Custom integrations are available for enterprise customers.
No. mktg.ai sits alongside your existing tools, it ingests data from the platforms where you're already running ads and unifies it with your creative library. Most teams keep their existing buying tools (Meta Ads Manager, Google Ads, etc.) and use mktg.ai as the intelligence layer above them.
Onboarding & Support
Most teams see real-time data within their first week. Full onboarding, connector setup, KPI configuration, team training, typically takes two to three weeks. Dedicated onboarding is included on Growth and Enterprise plans.
We do it together. mktg.ai provides templates from typical setups, but the final configuration reflects your team's structure and reporting needs. KPI configuration is the single highest-leverage decision in onboarding, we don't leave it to chance.
Email support is available on every plan. Growth and Enterprise plans include a dedicated customer success manager, SLA-backed response times, and quarterly business reviews.
ROI & Outcomes
On a $5M media budget, teams typically recover over $100K by identifying underperforming creative early. Reporting time drops 5–10 hours per week per analyst. 15–20% of ad spend is often reallocated to higher-ROI assets within the first few months. Run our ROI calculator to estimate the annual impact for your specific spend.
Visibility starts in week one. Quantifiable spend recovery typically appears in month one or two as the first round of underperforming creative gets paused or refreshed. The Daily Alerts AI compounds: as the system learns your brand and KPIs, the alerts get more specific and the time-to-action shrinks.
Security & Compliance
Yes. mktg.ai is built on enterprise infrastructure: encryption in transit and at rest, role-based access per organization, and full GDPR compliance.
US data centers by default. EU data residency is available on Enterprise.
You do. Customer data is your property under our terms; we never use it for training models or sharing across customers.