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Clarity from Chaos

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Clarity from Chaos

Clarity from Chaos

AI Adoption Hit 96%. Advantage Ended.

Greg McConnell

2 days ago4 min read

A loop from seeing creative performance to understanding it to acting on it, with the creative brief at the center.

A loop from seeing creative performance to understanding it to acting on it, with the creative brief at the center.

How to turn creative data into a creative decision

Greg McConnell

2 days ago5 min read

How to create a marketing report

How to create a marketing report

How to create a marketing report

Greg McConnell

3 days ago4 min read

Clarity from Chaos

Clarity from Chaos

Agencies Can’t Price AI. You Still Pay.

Greg McConnell

5 days ago4 min read

Chaos from Clarity

Chaos from Clarity

AI Spend Tripled to $40B. Adoption Didn’t.

Greg McConnell

Sep 224 min read

Three different platform metrics converted onto a single Creative Performance scale where 0 is average.

Three different platform metrics converted onto a single Creative Performance scale where 0 is average.

How to read the Creative Performance score

Greg McConnell

Sep 224 min read

How to get started with mktg.ai

How to get started with mktg.ai

How to get started with mktg.ai

Greg McConnell

Sep 204 min read

Clarity from Chaos

Clarity from Chaos

69% Will Delegate. 39% Verify Four Sources.

Greg McConnell

Aug 204 min read

CMOs Bet 15%. Consumers Want 0%.

Greg McConnell

Jul 144 min read

mktg.ai creative library screen

mktg.ai creative library screen

Creative Performance Measurement: The Complete Guide

Greg McConnell

Jun 299 min read

Clarity from chaos newsletter

Clarity from chaos newsletter

The Shift in AI Perception at Cannes Lions 2026

Greg McConnell

Jun 254 min read

Eye-level view of a marketer analyzing campaign data on a laptop

Eye-level view of a marketer analyzing campaign data on a laptop

Enhance Campaigns with Creative Intelligence Platform Benefits

Greg McConnell

Jun 174 min read

Clarity from Chaos newsletter

Clarity from Chaos newsletter

AI Isn’t Cutting Jobs. It’s Cutting Rungs.

Greg McConnell

Jun 114 min read

Apple Pays Google $1B to Run Siri

Apple Pays Google $1B to Run Siri

Apple Pays Google $1B to Run Siri

Greg McConnell

Jun 94 min read

Clarity from Chaos: AI Ads Have No Owner

Clarity from Chaos: AI Ads Have No Owner

Your AI Ads Have No Owner

Greg McConnell

Jun 44 min read

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

Greg McConnell

May 276 min read

Meta is forecast to surpass Google in global ad revenue in 2026. Tomorrow is Google's rebuttal. Here is what to watch, and what it will not fix.

Meta is forecast to surpass Google in global ad revenue in 2026. Tomorrow is Google's rebuttal. Here is what to watch, and what it will not fix.

For the First Time, Google Is Second.

Greg McConnell

May 195 min read

Clarity from Chaos newsletter

Clarity from Chaos newsletter

CMOs Are Spending on AI. Consumers Are Avoiding It.

Greg McConnell

May 155 min read

ChatGPT, Meta, and Google automated the same three layers this week. Why the brief is the lever they left alone is now your only one.

ChatGPT, Meta, and Google automated the same three layers this week. Why the brief is the lever they left alone is now your only one.

The CMO Lever That Didn't Get Cheaper

Greg McConnell

May 135 min read

Clarity from Chaos newsletter header

Clarity from Chaos newsletter header

ChatGPT Just Became a Real Ad Channel

Greg McConnell

May 74 min read

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