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The Great Creative Data Opportunity
Marketers Are Fueling the Algorithms but Not Their Own Intelligence. That’s About to Change. Marketers might be forgiven for assuming...
Greg McConnell
Aug 64 min read
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Stop Playing Defense: Put People at the Center of Your AI Offense
Corporate AI roadmaps still read like procurement checklists, another chatbot, a little RPA, a promise of head-count savings. That...
Greg McConnell
Jul 12 min read
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Marketing Needs a Ledger. And Why AIMM Is the Model for It.
This is for any exec spending on marketing. Not just advertising - marketing. That means you. There’s an old line, often credited to...
Kevin Wassong
Jun 232 min read
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