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Clarity from Chaos: What’s Driving Up Ad Costs
Ad costs are rising across nearly every platform, and it’s not just because of inflation. For marketing leaders trying to balance budgets, performance, and creativity
Greg McConnell
Nov 54 min read


Conversational Analytics: The Future of Data-Driven Marketing
Marketing today is more complex than ever. The average brand manages campaigns across more than ten platforms. Data lives in silos. Reporting is manual. Analysts are overworked. By the time insights arrive, the opportunity to act has often passed. Conversational analytics aims to solve this gap between data and decisions. Instead of unused dashboards or analyst queues that stretch for weeks, it enables anyone in a company to ask plain-language questions of their data and rece
Greg McConnell
Oct 65 min read


Harnessing AI for Game-Changing Marketing Insights
Marketing is evolving at lightning speed. The old ways of guessing what customers want no longer cut it. Today, ai marketing optimization...

Kevin Wassong
Oct 33 min read
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