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CMOs Bet 15%. Consumers Want 0%.

Greg McConnell

1 hour ago4 min read

mktg.ai creative library screen

mktg.ai creative library screen

Creative Performance Measurement: What It Is, Why It Matters, and How to Do It Right

Greg McConnell

Jun 298 min read

Clarity from chaos newsletter

Clarity from chaos newsletter

At Cannes, AI Alone Stopped Impressing.

Greg McConnell

Jun 254 min read

Eye-level view of a marketer analyzing campaign data on a laptop

Eye-level view of a marketer analyzing campaign data on a laptop

Enhance Campaigns with Creative Intelligence Platform Benefits

Greg McConnell

Jun 174 min read

Clarity from Chaos newsletter

Clarity from Chaos newsletter

AI Isn’t Cutting Jobs. It’s Cutting Rungs.

Greg McConnell

Jun 114 min read

Creative performance measurement should tell you what is happening now, not what happened last month. This article breaks down what that actually looks like in practice and why the gap between measurement and action is where most marketing spend gets wasted.

Creative performance measurement should tell you what is happening now, not what happened last month. This article breaks down what that actually looks like in practice and why the gap between measurement and action is where most marketing spend gets wasted.

What Creative Performance Measurement Actually Means (And Why Most Teams Are Getting It Wrong)

Greg McConnell

Jun 93 min read

Apple Pays Google $1B to Run Siri

Apple Pays Google $1B to Run Siri

Apple Pays Google $1B to Run Siri

Greg McConnell

Jun 94 min read

Clarity from Chaos: AI Ads Have No Owner

Clarity from Chaos: AI Ads Have No Owner

Your AI Ads Have No Owner

Greg McConnell

Jun 44 min read

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

The Creative Performance Gap: Why More Content Isn’t Solving Marketing’s Biggest Problem

Greg McConnell

May 276 min read

Meta is forecast to surpass Google in global ad revenue in 2026. Tomorrow is Google's rebuttal. Here is what to watch, and what it will not fix.

Meta is forecast to surpass Google in global ad revenue in 2026. Tomorrow is Google's rebuttal. Here is what to watch, and what it will not fix.

For the First Time, Google Is Second.

Greg McConnell

May 195 min read

Clarity from Chaos newsletter

Clarity from Chaos newsletter

CMOs Are Spending on AI. Consumers Are Avoiding It.

Greg McConnell

May 155 min read

ChatGPT, Meta, and Google automated the same three layers this week. Why the brief is the lever they left alone is now your only one.

ChatGPT, Meta, and Google automated the same three layers this week. Why the brief is the lever they left alone is now your only one.

The CMO Lever That Didn't Get Cheaper

Greg McConnell

May 135 min read

Clarity from Chaos newsletter header

Clarity from Chaos newsletter header

ChatGPT Just Became a Real Ad Channel

Greg McConnell

May 74 min read

mktg.ai daily alerts

mktg.ai daily alerts

What Creative Performance Measurement Actually Means (And Why Most Teams Are Doing It Wrong)

Greg McConnell

Apr 289 min read

Understanding the Costs of AI Tools: The Real Price of mktg.ai for Businesses

Understanding the Costs of AI Tools: The Real Price of mktg.ai for Businesses

Understanding the Costs of AI Tools: The Real Price of mktg.ai for Businesses

Greg McConnell

Apr 163 min read

Unlocking the Power of Data-Driven Marketing

Unlocking the Power of Data-Driven Marketing

Unlocking the Power of Data-Driven Marketing

Kevin Wassong

Apr 82 min read

Marketing has always moved faster than the tools built to manage it.

Marketing has always moved faster than the tools built to manage it.

Marketing has always moved faster than the tools built to manage it.

Kevin Wassong

Apr 76 min read

two co-workers reviewing marketing optimization on mktg.ai

two co-workers reviewing marketing optimization on mktg.ai

AI-driven Marketing Optimization: Unlocking the Future of Campaign Success

Greg McConnell

Mar 314 min read

Top AI tools for creative performance analysis in paid social campaigns

Top AI tools for creative performance analysis in paid social campaigns

Top AI Tools for Creative Performance Analysis in Paid Social Campaigns | mktg.ai

Greg McConnell

Mar 308 min read

mktg.ai asset view on a laptop

mktg.ai asset view on a laptop

Boost Your Marketing with AI-Driven Marketing Solutions

Greg McConnell

Mar 273 min read

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