Marketing has always moved faster than the tools built to manage it.

Today, that changes. We're introducing mktg.ai V2.1, the Creative Intelligence System for modern marketing. Our passion is to solve the growing challenge of fragmentation and to put marketing technology on par with ERP, CRM and HCM platforms. Here's what mktg.ai does, why we built it, and what it means for the teams running some of the world's most complex marketing ecosystems..

Kevin Wassong, Founder & CEO, mktg.ai  

March 2026

Every other function in a business has a system of record. Finance runs on ERP. Sales runs on CRM. Human Resources runs on HCM. Marketing has been running on fragmented dashboards, manual reports, and assembled-by-hand spreadsheets, hoping the picture they've built is timely and accurate enough to make decisions on.

It isn't. And by the time teams find out, the spend is already gone.

I spent years watching great marketing teams make decisions too late. Not because they lacked talent, but because the data they needed arrived after the moment had passed. The insight about what went wrong Tuesday that would have changed the campaign came on Friday.. The budget that could have been reallocated was already spent. The creative that was quietly failing ran for two more weeks because nobody had a clear view not just of what the consumer was seeing, but how they were reacting to it. Across paid, owned and earned channels.

mktg.ai was built to give teams what they need to make decisions in near real time. We created a technology that allows teams to focus on solutions rather than spending so much time diagnosing the problems.

By the  way, I have never met a CMO or CFO for that matter who wants’ to cut marketing when they know what’s working. 

The problem with dashboards

Dashboards aren't enough, they're just built for the wrong job. They're excellent at telling you what happened. They're useless at telling you what to do about it while there's still time to act.

Modern marketing runs across more platforms, partners, and creative formats than ever before. The volume of creative has increased. The complexity of execution has increased. And the reporting has stayed stuck in hindsight with weekly summaries, monthly reviews, post-mortems that arrive after the money has been spent. You can’t return media! .

The result is a system with no single source of truth. Teams argue about the numbers because every platform has its own version. Decisions wait for analysts who are waiting for data that's already out of date. Underperforming creative runs silently, draining budget while everyone waits for the next report.

20% of marketing ROI lost to disconnected creative and performance data

6hrs+ per week spent building reportsinstead of acting on them

$100K+ in recoverable media spend per $5M annual budget

These aren't abstract numbers. They're what we hear from every marketing leader we speak to. The waste is real, the friction is real, and the cost, in budget, in time, in missed opportunity is real AND it’s measurable.

Introducing the Creative Intelligence System

mktg.ai is the Creative Intelligence System for modern marketing. It gives teams one place to see every creative asset, every channel, and every KPI, with AI continuously analysing performance and turning data into clear direction.

That's a significant claim, so let's ground it in what it actually means for a team using the platform every day in Use Cases. 

Use case 1  ·  Campaign system visibility

CAMPAIGN VIEW

Every campaign. Every channel. One place.

A mid-market DTC brand is running campaigns across Meta, Google, YouTube, and LinkedIn simultaneously. Each platform has its own dashboard, its own metrics, and its own version of performance. The marketing director spends Monday morning pulling numbers from four sources before she can answer a single question about what happened last week.With Campaign View, that picture is unified and live. Every campaign, every creative asset, every channel, visible in one place. The whole team works from the same source of truth. Decisions that used to take days happen in a single conversation.

Outcome:  Faster decisions. No more assembling the picture before you can act on it.

Use case 2  ·  Reducing waste and improving ROI

DAILY ALERTS

Catch it before it costs you.

A financial services brand is running a multi-channel campaign with a significant weekly media spend. Three video assets are underperforming. CPA climbing, engagement falling, but the weekly report isn't due until Friday. By the time the team finds out, tens of thousands of dollars have been spent on creative that wasn't working.mktg.ai monitors every asset continuously and alerts teams when it’s simply not working. The moment performance shifts, it flags the specific creative, the spend attached to it, and the recommended action. The team reallocates budget to two proven performers before the end of the day.

Outcome:  $100K+ recovered in reallocated spend per $5M in annual media budget.

Use case 3  ·  Acting while it still matters

MARKETING REPORT

The answer before the question gets asked.

A CMO is walking into a board meeting. The CFO is going to ask about Q1 performance. The honest answer is that pulling together a clear picture took the team three days of manual work,and it's still not entirely reliable because the numbers came from four different platforms with four different attribution models.The Marketing Report gives that CMO an on-demand, executive-ready view of the full picture, spend, performance, creative winners, and clear direction, in the time it takes to open a browser tab. She walks in with confidence. The question gets answered in the room.

Outcome:  1,050 hours of manual reporting time recovered every year.

Use case 4  ·  Intelligence that comes to you

AI INSIGHTS + ASK MKTG.AI

The answers are already there.

A performance marketing lead opens Campaign View on a Tuesday morning. Before she's asked a single question, mktg.ai has already read that page's data and surfaced what matters. A creative asset that's starting to fatigue, an emerging winner on YouTube, a spend allocation that could be working harder.She has a question the insight doesn't answer: which format has driven the most efficient conversions across all channels this quarter? She types it in plain language. The answer comes back in seconds. Specific, contextual, and with a clear recommendation attached.

Outcome:  Any performance question answered in any meeting. Without an analyst. Without waiting.

What's new in V2.1

Today's launch includes significant updates to the platform across core areas. Each one expanding where and how the intelligence reaches the teams using it.

• AI INSIGHTS: Insights now live on every page. They’re generated in real time, based on the context of what you’re looking at. This is your always-on marketing analyst, surfacing what matters and what to do next.

• ASK mktg.ai: Completely redesigned. You can now engage in free-flow or guided conversations directly with your data. This isn’t a feature. It’s foundational to AIMM and how decisions get made going forward. And one small thing that matters: If you hit thumbs down in Ask mktg.ai, your feedback goes straight to our team. We’re listening in real time.

• JOURNEY MAPS + CAMPAIGN VIEWS: We’ve separated brand campaigns from channel execution, because they are not the same. Now you can see performance, spend, assets, and messaging in one unified view, and understand how everything maps across awareness, consideration, and conversion. This is how you bridge brand and performance. Finally.

• SMART EMAILS: Your weekly emails just got smarter. AI alerts, deeper insights, and a clearer view of what’s happening across your marketing ecosystem.

What our clients and partners are seeing…and saying:

mktg.ai is live with a group of organizations helping define what modern marketing infrastructure should look like. Their experience is what grounds the product and what gives us confidence in what we've built.

“I need a clear line of sight across the ecosystem, so everyone knows what's running, what's working, and what the brand stands for.” - Christina Lowris Panos, CMO, The Corcoran Group

“Everyone is talking about AI in marketing, but without structured inputs, AI is just noise. mktg.ai solves that by creating order out of chaos, connecting creative, performance, and spend. That’s what enables AI to actually drive meaningful outcomes, not just automate activity.” - Shiv Singh, mktg.ai Advisor, CEO, Savvy Matters; Co-founder, AI Trailblazers; former CMO at LendingTree; former marketing leader at Expedia, Visa, PepsiCo

The vision

Marketing has always moved faster than the tools built to manage it. That gap between what's happening in your campaigns and when you find out about it costs money every hour it exists. It creates the conditions for bad decisions, missed opportunities, and wasted spend.

mktg.ai closes it. Not with another dashboard that explains the past, but with a system that thinks alongside the team, surfacing what matters, explaining why, and telling people what to do while they can still do something about it.

The brands that win over the next decade will be the ones who understand why their creative works and act on that understanding faster than everyone else. mktg.ai gives them that advantage.

We're just getting started.

mktg.ai is available now.

Marketing moves in real time. Your decisions should too.

mktg.ai  ·  Creative Intelligence for Modern Marketing