Transforming Marketing Analytics: mktg.ai's Latest Platform Update
Updated: 4 days ago
Today, we're thrilled to announce a major update to the mktg.ai platform that fundamentally enhances how marketers analyze and optimize their campaigns. This release introduces several powerful features designed to give you deeper insights and more control over your marketing performance data.
Multi-KPI Analytics
The centerpiece of this update is our new Multi-KPI Analytics feature, one of our most requested capabilities. Marketing success rarely depends on a single metric, and now your analytics don't have to either.
What's New?
Track up to three key performance indicators simultaneously
View consolidated performance across platforms, sub-media channels, and asset types
Get holistic performance ratings based on comprehensive metric analysis
How It Works
Let's say you're analyzing a Facebook video campaign. You can now simultaneously track:
Engagement metrics (likes, comments)
Share metrics
View completion rates
The platform automatically evaluates performance across all selected metrics, giving you a consolidated view while maintaining the ability to drill down into individual KPIs. This holistic approach ensures you're making decisions based on complete performance data rather than isolated metrics.
Reimagined Performance Metrics Interface
We've completely overhauled our performance metrics screen to make data more accessible and actionable. The new interface brings several significant improvements:
Refined bell curve visualization:
Intuitive performance distribution views
Clear benchmark indicators
Easy-to-understand performance percentiles
Enhanced context for performance metrics
Enhanced Date Range Controls
Flexible date selection with intuitive controls
Quick-select options for common time periods
Rolling 12-month view for trend analysis
Real-time graph updates as you adjust date ranges
Platform Performance Improvements
Behind the scenes, we've made significant technical improvements to enhance your experience:
Optimized Asset Management
Faster asset loading times
Improved history tracking
More efficient data processing
Enhanced platform stability
Enhanced Security Features
We've implemented a more user-friendly security system including:
Streamlined password recovery process
30-minute security tokens for password resets
Enhanced credential verification
Improved security messaging
What's Next?
This update represents a significant step forward in our mission to provide the most comprehensive and user-friendly creative analytics platform possible. But we're not stopping here. Our team is already working on the next set of improvements, driven by your feedback and industry needs.
Your Feedback Matters
As always, your feedback is crucial to our development process. These improvements were built based on your input, and we'd love to hear your thoughts on the new features. Reach out to our support team or your account manager with any questions, suggestions, or feedback.
Ready to explore the new features? Log in to your account now to see the improvements in action.
Have questions about the new features? Contact our support team at support@mktg.ai or reach out to your account manager for a personalized walkthrough.
Commentaires