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Insights & Resources
Stay Informed with mktg.ai


Can Today’s LLMs Be Trusted? The age of "Manufactured Authority."
For marketers, this problem is existential. You cannot base a strategy on polluted data. You need a trusted foundation of creative assets and performance data to make AI work for your business.

Kevin Wassong
Sep 222 min read


Your Data Lake needs to evolve into a Data Ocean
A Data Ocean is a breath and depth of data that's growing at such incredible velocity and has such immense scale that it's difficult to ring fence in any given way.

Kevin Wassong
Sep 153 min read


The Rising Cost of Advertising: Creative Optimization is the Only Way Forward
mktg.ai unifies every ad asset and KPI into a single, color-coded dashboard, delivering AI-driven insights that show what is working, what's not, and why.
Greg McConnell
Sep 95 min read
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