From Dashboards to Dialogues

mktg.ai’s new chatbot lets you talk to your creative data

Todd Kaplan, the Kraft Heinz North America CMO, captured the mood at Cannes Lions this year when he remarked that people are “overwhelmed, distracted, and disengaged.” LinkedIn

Marketers feel overwhelmed when they jump between dashboards and export spreadsheets, and still cannot answer which creative drives sales.

A recent MarketingProfs study highlights the toll: 63 percent of the hours teams devote to data work are spent on chores that software could already automate, such as collecting, cleaning, and stitching reports. MarketingProfs

While that busywork soaks up time, evidence shows that the real growth lever is the creative. MAGNA Media Trials attributes 56 percent of purchase intent to creative quality. Magna Global

Google’s Media Lab places creatives’ share of campaign performance at 70 percent. Celtra and Nielsen’s cross-channel analysis shows strong creative accounting for as much as 89 percent of digital sales lift. Nielsen

The contradiction is clear: the most important work receives the least analytical attention because practitioners are still wrestling with spreadsheets.

mktg.ai’s new conversational interface, Ask mktg.ai, removes that bottleneck. In practice, it looks like a chat icon inside the platform. Ask a question in everyday language, “Which Instagram reels with product-only imagery beat our CTR goal last quarter?”, and mktg.ai then returns a concise table accompanied by thumbnails of the exact ads that meet the criteria: no SQL, no BI licenses, no waiting in the analytics queue.

Three technological layers make this possible. mktg.ai harmonises creative metadata, spend, and outcome metrics. A generative AI engine translates natural language into secure queries. Finally, an answer composer packages numbers and visuals together so that insight and evidence appear side by side. The interaction lasts seconds, turning exploratory analysis into a spontaneous habit rather than a scheduled task.

What changes in day-to-day work

By stripping out manual prep, mktg.ai frees the hours teams spend exporting CSVs. Those reclaimed hours can flow into higher-order questions such as whether a particular colour palette faltered in Brazil but thrived in France, or whether six-second vertical clips outperform fifteen-second square cuts on TikTok. Because responses surface the creative next to the numbers, the dialogue shifts quickly from “What happened?” to “How do we iterate?”

The benefits extend beyond the marketing analytics pod. Product managers can explore unboxing versus lifestyle imagery, franchise partners can track which regional assets convert best, and executives can request a plain-language summary of quarterly ROAS drivers for tomorrow’s board deck. In other words, data literacy spreads because the interface speaks the language everyone already knows.

Proof that conversational insight is more than a novelty

Seventy-nine percent of companies that have deployed conversational bots report measurable lifts in loyalty, sales, or revenue. Qualified

At the same time, an early-2024 Gartner poll found that 40 percent of organisations already run generative-AI projects in more than three business units, with marketing among the leading adopters. Gartner

Industry leaders are leaning into the shift. David Jones, founder of The Brandtech Group, argues that “every single facet of marketing can be done better, faster, and cheaper using technology and AI.” Wave AI

Marc Pritchard, Chief Brand Officer at Procter & Gamble, frames creativity as the key growth engine, calling it “the superpower that no other industry has, creativity for growth.” Creative Salon

Natural-language analytics unlock that superpower more often.

Getting ready

Connect your ad platforms to mktg.ai, set-up take 15 minutes. Collect the recurring questions in email and Slack threads; those will become your first voice prompts. Finally, agree on lightweight governance so anyone can explore data confidently without duplicating exports.

Dashboards explained yesterday’s numbers. 

Discover lets you ask questions in plain English and see the creative proof directly alongside the performance data. The result is more time for shaping ideas and less time for wrangling spreadsheets.

Interested in early access?  Contact a mktg.ai success manager today at hello@mktg.ai