Marketing Needs a Ledger. And Why AIMM Is the Model for It.

This is for any exec spending on marketing. Not just advertising - marketing. That means you.

There’s an old line, often credited to Churchill or Shaw, “Those who fail to learn from history are doomed to repeat it.” In marketing, this happens every day.

Let’s start with an example: Peloton, a brand many once idolized but now serves as a case study in marketing dysfunction. Four CMOs in five years. That’s not a strategy; that’s churn. And as Tina Brown once said, any marketing leader needs three years to prove value:

• Year 1: Set the strategy

• Year 2: Measure and optimize

• Year 3: Scale

Peloton hasn’t even let anyone get out of year one.

Now, imagine if finance worked this way:

Records are wiped every 60 days

No transaction history

No P&L trail

New CFO every 12 months

It’d be chaos. That’s how many brands treat marketing.

Marketing needs a ledger. That’s why we built mktg.ai — the first system designed to audit, archive, and analyze marketing through creative assets and performance. It’s your marketing ledger.

After CES, Dan Gardner of Stagwell saw it and said: “Why wouldn’t every marketer want this as an audit of their work?”We’re still asking that same question. The good news? Marketers are signing on fast.

The Urgent Need for an AI Marketing Model (AIMM)

If you don’t have a record of what consumers saw, paired with performance, you’re flying blind. 

If your creative data isn’t structured, AI can’t help you.

So what should you do?

1. Audit + Archive

Implement a platform like mktg.ai to document every asset seen by consumers and its performance. This is not a DAM. This creates the foundation for intelligent AI.

2. Treat Creative as IP

Your creative is your brand’s DNA. If you don’t protect it like your financial records, you give competitors a blueprint to mimic your marketing.

3. Adopt AIMM

Ledgers made accounting scalable. AIMM makes marketing scalable. It keeps continuity across CMOs, agencies, and partners. It means onboarding a new leader takes weeks, not a year.

It’s time to stop rebooting marketing every 18 months.

It’s time to stop guessing what worked.

It’s time to codify marketing the way we codify finance.

AIMM is the path forward.

mktg.ai is the ledger.

Let’s go.