Every report explains the result through the creative.
THE ONE RULE
If it could have come from a standard dashboard, it does not belong in Report Studio.
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Pick a report, answer a few questions, and get a finished one back, built from your own data. Every ad it names links to that ad in mktg.ai.
Most tools can show spend, pacing and platform totals. Report Studio shows which ads, formats, messages and choices drove those numbers, and what to make or change next.
HOW A REPORT IS MADE
A few questions first. Which brands, what period, who will read it, and anything the data cannot show, such as a launch bought at a fixed price or a campaign meant to run all year. Every question has a default, so a busy person can confirm and run.
Your own data. It reads your ads, your organic posts and your coverage, along with the labels mktg.ai puts on each one and the benchmarks you have set.
Checks before any finding. It confirms the data is complete and the totals tie, compares like with like, and rates how far to trust each finding.
A finished report. It leads with what to do, backs each action with evidence, and closes with a note on the data: the period, the sources, what was left out and why.
Each report remembers what it recommended, so the next run can show what was done and whether it worked.
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THE REPORTS
Grouped by the question you are asking.
How are my campaigns doing right now?
Weekly snapshot, a short list of decisions for the week, each tied to the creative behind it with the money at stake. Time based, what changed between two periods and why.
What did a finished campaign teach us?
Campaign, the story of one campaign, why its creative worked, and rules for the next brief.
Is my creative wearing out?
Creative Fatigue and Refresh, which ads are losing effectiveness now and what to refresh first.
What works in our creative?
Creative Drivers, the hooks, formats, messages, people and calls to action that go with stronger or weaker results. Creative element, a straight answer to one question, such as whether showing a person helps, with a trust rating. Creative Source Return, what each source returns: in-house, agency, AI, creators.
Which posts deserve more?
Organic to Paid, the organic posts worth putting money behind, with a starting budget.
Is the creative operation healthy?
Creative repository, whether there is enough variety and how much money rides on a few ads. Creative audit, a one-time full diagnosis, for onboarding or a new CMO.
Can we trust the scores?
Scoring Health, whether the benchmarks behind every score still fit how you market today.
More reports are coming, including earned media and AI visibility.
RULES EVERY REPORT FOLLOWS
Every report follows the same rules.
Fair comparisons. Ads are never compared on clicks or cost per click across different goals. An awareness ad will always draw fewer clicks than a conversion ad. Comparisons use one score that judges each ad against the goals actually set for it, where zero means on target.
Your benchmarks, not an industry average. Results are judged against what you have said good looks like, and those benchmarks are checked to make sure they still fit.
How far to trust it. Every finding carries a trust rating of high, medium or low, based on how much data sits behind it and whether it holds across channels and time.
Clear headlines. Each headline states the finding in plain words, and says why when it reports a change.
Each fact once. No number or finding is repeated across sections.
Every ad linked. Any ad a report names links to that ad in mktg.ai, so you can see it.
Honest limits. When the data cannot settle a question, the report says so and proposes a test.
Reports run when you ask or on a schedule, and come out as a web page, a document, a deck or an email, depending on who will read them.