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Writer's pictureKevin Wassong

Mktg.ai December 2024 Update:

We’re thrilled to announce two new features designed to make your creative performance tracking smarter, faster, and more intuitive than ever before! Here’s what’s new at mktg.ai:


🚀 Automated KPI Generator

Setting performance thresholds just got a whole lot easier.


What it does:
  • Automatically analyzes your past performance data to create data-driven KPI thresholds for metrics like CTR, CPC, and more.

  • Adapts to inverse metrics (e.g., lower CPC = better) to ensure accuracy across the board.


Why it’s helpful:
  • Say goodbye to manual guesswork! You’ll now have clear benchmarks defining Low, Average, Good, and Excellent performance levels—tailored to your data.

mktg.ai creative performance analytics

How it works:
  1. Navigate to the API/Data Feeds section.

  2. Select your metrics, and let the tool do the math.

  3. Instantly visualize your data with intuitive color coding.



📅 Performance by Date Range

Analyze campaign performance over any time period with enhanced flexibility.


What it does:
  • Provides custom date range analysis, from single days to multi-year performance trends.


Why it’s helpful:
  • Get granular insights (e.g., single-day analysis) or zoom out to spot long-term trends and opportunities.



mktg.ai creative performance analytics

We’re committed to making mktg.ai the most valuable tool in your marketing stack, and these updates are just the start.

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