FAQ

What is mktg.ai?

mktg.ai is a unified marketing analytics platform that consolidates all your creative assets and performance data into a single dashboard. By combining creative metadata (images, videos, copy) with KPI metrics (CTR, CPC, CPM, ROAS, etc.), it helps marketing teams quickly identify high- and low-performing campaigns across channels, streamline decision-making, and optimize creative ROI without juggling multiple spreadsheets or ad platforms.

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How does mktg.ai work?

mktg.ai integrates with your existing marketing tools and creative workflows. It centralizes your creative assets, links them to performance data, and applies AI to uncover insights about what’s working and why. This lets you make data-driven decisions that enhance both brand and performance marketing because it approaches the process from a creative first perspective. It leverages what the consumers actually see to inform marketing decisions.

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How quickly can I start seeing insights after onboarding?

Once your accounts are connected and historical data is imported (typically 24–48 hours for full backfill), you’ll immediately have a complete view of past performance. New creative and campaign data flows in near-real time. In most cases, clients begin identifying top- and bottom-performing assets within 2 business days of setup, enabling actionable optimization from day one.

 

Who is mktg.ai for?

mktg.ai is built for marketers who want to bridge the gap between creative and performance. Whether you're a CMO, brand manager, or creative director, mktg.ai helps you make better use of your marketing assets.

 

What are the key benefits of using mktg.ai?

• Centralizes your creative assets and data

• Connects creative to performance metrics

• Provides actionable insights to improve marketing effectiveness

• Enhances collaboration across teams

• Ensures brand consistency and control over your creative assets

 

Can mktg.ai handle multiple brands or business units?

Yes. mktg.ai’s multi-brand architecture allows you to segment data by brand, region, business unit, or campaign. Each brand can have individualized taxonomies (e.g., style guides, color palettes, messaging frameworks), ensuring consistent governance. You can also roll up performance across brands to see consolidated KPIs, or drill into a single sub-brand’s creative history to inform micro-targeted optimizations.

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Is mktg.ai a digital asset management (DAM) system?

While mktg.ai includes DAM features, it is not a traditional DAM. mktg.ai goes beyond traditional DAM. It combines asset management with performance analytics and AI-driven insights, transforming your creative library into a strategic tool that fuels growth.

 

How long does it take to get started?

Implementation typically takes less than an hour for digital channels and can ingest non-digital assets when provided. THe platform can integrate with your DAM to ingest assets as they're developed. Our team works closely with you to ensure a smooth onboarding process.

 

Can mktg.ai integrate with other marketing platforms?

Yes. mktg.ai is designed to integrate with a wide range of marketing and analytics platforms, including ad servers, creative production tools, and reporting systems.

 

How secure is my data with mktg.ai?

Absolutely. We adhere to industry-standard encryption protocols (AES-256 at rest, TLS 1.2+ in transit) for all data transfers and storage. Access tokens for ad platforms are stored in encrypted vaults, and no user-level credentials are ever stored in plain text. We undergo annual security audits and are SOC 2 Type II compliant. Data permissions can be customized by role, ensuring only authorized users can view, analyze, or export sensitive information.

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How do I measure ROI or justify the investment in mktg.ai?

Clients typically see ROI through:

• Reduced Reporting Time: Eliminate hours spent consolidating spreadsheets teams reclaim 5–10 hours per week.

• Budget Reallocation: By identifying underperforming creative early, clients often reallocate 15–20% of ad spend to higher-ROI assets within months.

• Improved Creative Effectiveness: A/B testing driven by mktg.ai insights can boost CTR/engagement by up to 25%.

• Historical Benchmarks: Access to multi-year creative data makes it easier to forecast campaign performance and allocate budgets more accurately.
  Our Customer Success team can build a custom ROI model based on your historical spend, typical creative refresh cycle, and team resources.

 

Do you offer customer support and training?

Absolutely. We provide dedicated onboarding support, training sessions, and ongoing customer success resources to ensure you get the most out of mktg.ai.

 

What is the pricing model?

Our pricing is flexible based on the size of your team and the volume of creative assets. Contact our sales team for a customized quote. Or sign up HERE.

 

Is there a free trial available?

We offer 30 day pilot programs and demo sessions so you can see mktg.ai in action before committing. Contact us to learn more.

 

How do I get started?

Reach out to our team through the contact form or request a demo, and we'll guide you through the next steps.