PR has always created value. Now we can prove it.
IN BETA NOW. GENERALLY AVAILABLE JANUARY 2027.
See which stories did the most for your business.
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Earned media scores each story for what it did for the business and puts it next to your paid and organic work on one scale. A story read by exactly the people you sell to can do more than the one everybody saw.
WHAT PR TEAMS SAY
PR teams want to tie coverage to business results.
Source: Muck Rack, The State of PR Measurement 2025. 832 PR professionals surveyed, September 2025.
54%
Name tying PR to business goals as one of their two hardest measurement problems.
28%
Track how their brand shows up in ChatGPT, Perplexity and Gemini today.
61%
Are tracking AI visibility or planning to.
67%
Expect AI visibility to become a standard PR metric within two to three years.
WHAT IT DOES
Every story, scored next to your ads.
Every story in one place
Coverage loads on its own from about 3.5 million articles a day, with up to two years of history.
Each story counted once
Reposts are grouped with the original.
One scale with paid and organic
A story and an ad carry the same kind of score.
Agency work credited
Mark the stories an agency secured and filter by them.
Plain-language questions
Ask which outlets did the most for the brand last quarter.
In the reports you already get
Earned numbers sit beside paid and organic.
HOW A STORY IS SCORED
Each story is judged against the brand's own KPIs.
01
Impressions
How many people saw it.
02
Media trust
How credible the outlet is.
03
Audience fit
Whether its readers match your buyers.
04
Message pull-through
Whether it carried your key messages.
05
AI visibility
Whether AI assistants mention the brand after it runs.
06
Social shares
How much it was shared and discussed.
You choose how much each input counts. Zero is average, and standout stories carry a multiplier so they are easy to spot.
WHO IT'S FOR
Built for brand teams and the PR agencies that work with them.
Brand and communications leaders. Show what PR did for the business, in the same terms as paid media.
PR agencies. Prove the value of the coverage you secure, without building the report by hand.
WHAT IS LIVE TODAY
What you can use today, and what comes next.
Live now
Coverage in every view, story cards, sentiment, syndication, top outlets and placements, message pull-through, plain-language questions.
In final testing
Media trust, audience fit, original and aggregated coverage, share of earned stories.
Before launch
Scoring scale, agency-secured coverage, AI visibility, social shares, impressions per story.