top of page

Insights & Resources
Stay Informed with mktg.ai


The Only Thing Left to Optimize Is the Creative
Algorithms can buy the right impression, but only human insight can craft the message that resonates.” AI handles every bid and placement, yet 41 percent of digital ad spend was wasted on underperforming assets, over $5.6 billion in 2022 alone. Marketers must move from media tactics to continuous creative experiments. By generating micro‑variants, measuring each asset’s performance, and applying human judgment to visuals and headlines, teams unlock gains machines cannot deliv
Greg McConnell
May 123 min read


How AI Is Solving Creative Fragmentation in 2025
Target SEO keywords: AI creative analytics, solve marketing silos, unified creative performance Creative fragmentation isn’t just an...
Greg McConnell
May 82 min read


mktg.ai Joins NVIDIA Inception Program to Redefine Creative Intelligence
mktg.ai is proud to become a member of NVIDIA Inception Program, a program that supports groundbreaking startups reshaping industries...

Kevin Wassong
Apr 281 min read
bottom of page
