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Marketing today has become too much about prediction and less about reaction.
I have had conversations with multiple CMOs over the past few years and when the conversations get deep enough, I ask "What are your...

Kevin Wassong
Nov 18, 20242 min read


From Disarray to Data: How Marketers Can Finally Streamline and Archive Everything
If you’re a marketer and CMO, stop scrolling and read this. Take five boxes of complex puzzles and dump them on a table. Now fill one...

Kevin Wassong
Nov 18, 20244 min read


The Impact of AI on Marketing
Kevin wrote this: AI is the proverbial "cat's out of the bag." Hate it or love it, it's here to stay. If we think about adoption of...

Kevin Wassong
Apr 20, 20232 min read
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