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Creative Is King: Marketers Must Shift Focus from Channels to Content

Creative Is King: Marketers Must Shift Focus from Channels to Content

Creative Is King: Marketers Must Shift Focus from Channels to Content

In the endlessly quantifiable world of modern marketing, where every click and impression are scrutinized, something vital is slipping...

Nov 18, 20243 min read

Half the Money I Spend on Advertising is Wasted: Solving the Age-Old Problem

Half the Money I Spend on Advertising is Wasted: Solving the Age-Old Problem

Half the Money I Spend on Advertising is Wasted: Solving the Age-Old Problem

Have you ever heard that old marketing quote, "Half the money I spend on advertising is wasted; the trouble is I don't know which half"?...

Nov 18, 20242 min read

Generative AI and the Thickening Walls of Marketing Silos

Generative AI and the Thickening Walls of Marketing Silos

Generative AI and the Thickening Walls of Marketing Silos

Generative AI is transforming the marketing world, with tools like OpenAI’s GPT models and image generators enabling marketers to...

Nov 18, 20244 min read

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