As generative AI reshapes advertising at breakneck speed and optimization algorithms become pervasive, the fundamentals of marketing are shifting beneath our feet.

Algorithms can buy the right impression, but only human insight can craft the message that resonates.” AI handles every bid and placement, yet 41 percent of digital ad spend was wasted on underperforming assets, over $5.6 billion in 2022 alone. Marketers must move from media tactics to continuous creative experiments. By generating micro‑variants, measuring each asset’s performance, and applying human judgment to visuals and headlines, teams unlock gains machines cannot deliv

Target SEO keywords: AI creative analytics, solve marketing silos, unified creative performance Creative fragmentation isn’t just an...