Today, we're thrilled to announce a major update to the  mktg.ai  platform that fundamentally enhances how marketers analyze and optimize...

Marketing fragmentation—the dispersal of efforts across multiple channels, platforms, and strategies—presents a major challenge for...

In the past decade, marketing has evolved from broadcasting messages to an intricate web of strategies, technologies, and platforms. This...

In a recent email from Shelly Palmer, one insightful quote stood out:  "True transformation will come from orchestration—the ability of...

We’re excited to share some incredible news—Kevin Wassong, founder and CEO of  mktg.ai , has been invited to join the  Shelly Palmer...

As artificial intelligence (AI) advances, its impact on marketing increases. 2025 will to be pivotal for the industry as AI enable...

Artificial Intelligence (AI) has moved beyond conceptual and is now a critical tool reshaping marketing strategies in 2024. With its...

In today's marketing landscape, "less is more" is often drowned out by the sheer noise of channel proliferation, ad clutter, and...

In the not-so-distant past, brand building was a relatively straightforward endeavor. A handful of channels – TV, radio, print, and...

Thank you to  Michael Burgi  and  Digiday  for introducing the world to  mktg.ai  Gratitude to our incredible clients, Advisors, and key...

We’re thrilled to announce two new features designed to make your creative performance tracking smarter, faster, and more intuitive than...

Looking back, it’s clear that search engines and the internet have been revolutionary, transforming nearly every aspect of humanity. They...

The digital revolution, they said, would make marketing seamless. It would render campaigns smarter, more targeted, and profoundly...

On Tuesday, I attended an interesting conference where, for the first time, finance experts openly discussed what sounded like an AI...

In the endlessly quantifiable world of modern marketing, where every click and impression are scrutinized, something vital is slipping...

Have you ever heard that old marketing quote, "Half the money I spend on advertising is wasted; the trouble is I don't know which half"?...

Generative AI is transforming the marketing world, with tools like OpenAI’s GPT models and image generators enabling marketers to...

I have had conversations with multiple CMOs over the past few years and when the conversations get deep enough, I ask "What are your...

If you’re a marketer and CMO, stop scrolling and read this.   Take five boxes of complex puzzles and dump them on a table. Now fill one...

Kevin wrote this: AI is the proverbial "cat's out of the bag." Hate it or love it, it's here to stay. If we think about adoption of...